2026-10-01
Soichiro Honda: a motorcycle for people who didn't ride motorcycles, 100 million times over
In October 2017 cumulative production of the Honda Super Cub series reached 100 million, a world record for a single motorcycle series. One line from its brief is famous: a soba delivery boy should be able to ride it with one hand while carrying a stack of noodle trays in the other. The man who built it was Soichiro Honda, a blacksmith's son who started as a garage apprentice at 15 and spent his life on the making, never the selling. No. 19 of the 100 product managers who changed the world, six dimensions 93/92/92/90/95/90.
