2026-09-12
The product history of the McDonald's fast-food system, and why it ranks 8th
The system sold $139.4 billion of food in 2025. McDonald's Corporation itself booked $26.9 billion. About 95% of the 45,356 restaurants are not run by the company. What the 1948 rebuild invented was not a hamburger — it was a manual anyone could follow to open an identical restaurant. It ranks 8th at 93.75, originality 95 and longevity 97, with experience at only 85. This is the product history in order, and what the score is measuring.
