2026-09-25
The product history of YouTube, and why it ranks 9th
In March 2007 Viacom sued for over $1 billion, with Mediaset and the Premier League filing too. YouTube did not bet on winning in court. That June it began trialling Content ID, which handed rights holders three choices — block, track, or monetise. In 2024 they chose to monetise more than 90% of all matches. It ranks 9th at 93.65, scale 98 and originality 92, with experience at only 88. This is the product history in order, and what the score is measuring.
