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# Speak It Into Being

2026-06-28

Becoming an AI-Era PM 06 | Speak It Into Being: Turning a Clear Idea Into a Clickable Product in One Sentence

This is the sixth piece in the series Becoming an AI-Era PM, and the opening of the "build it" half. Mindaugas turned an idea into a product with paying users using Lovable — without writing a line of code; in December 2025 Lovable raised a $330M Series B at a $6.6B valuation. "Speak it, and AI builds it" is no longer a slogan. But speaking it into being isn't type-one-line-and-walk-away — it's a loop, it has craft, and it all hinges on that one sentence being clear. This piece gives you four things you can actually do: ask for something that runs before you say it all, run it for real instead of trusting "done," change one thing at a time and watch it move, and say it clearly so the building follows.

2026-06-24

Becoming an AI-Era PM 05 | Leave It Vague and AI Will Fill the Gaps for You

This is the fifth piece in the series Becoming an AI-Era PM. You tell AI "build me a login," and in one breath it settles a dozen things you never mentioned: email or phone, how many wrong passwords before it locks, how long the lock lasts, what the error message says. AI doesn't ask you back the way a person would — it's a yes-machine: it does what you said, not what you meant. The moment a requirement goes fuzzy, it fills the gap with the most generic default, and that default is usually not the one you wanted. OpenAI's Sean Grove says code is only 10–20% of a developer's value; the other 80–90% is saying clearly what to build. This piece gives you four things you can actually do: swap adjectives for numbers, write out every state, list the edge cases, and self-check with a zero-context test.